The Birth of the ‘Yummy Sweet®’ Brand Name
The birth of the “Yummy Sweet®” brand name is tied to a simple yet heartfelt moment. Our founder, Pál Benyó, had been developing sweeteners for years and had several brands, but he was always searching for the perfect solution. Pál always carried his own sweetener because he simply couldn’t drink his coffee with any other sweeteners and would have preferred sugar instead. One sunny Sunday afternoon, while sitting in an Italian restaurant garden, he tasted his latest creation, smiled, and quietly said, “This is truly 'yummy'!” And so, the Yummy Sweet® brand name was born, becoming synonymous with pleasure and sweetness, without any guilt.
"Customer feedback always fills me with joy and reminds me why we created Yummy Sweet. Knowing that someone can finally enjoy their tea or subtly sweeten their baked goods for their family reinforces that every effort was worth it."
/ Pál Benyó, Founder, Brand Owner /
Beginnings and Inspiration
The story of Yummy Sweet is not just another tale: In the early 2000s, our founder, Pál Benyó, recognized that the sweeteners available on the market were far from providing the satisfaction that consumers desired. Pál's goal wasn't just to create a new sweetener, but to revolutionize the world of sugar-free flavors. The Pretty Cukor-Light and Frukt-íz brands were the first steps on this journey, laying the foundation for Yummy Sweet's success.
The Birth of Yummy Sweet®
October 18, 2012, marks the day when Yummy Sweet® entered the global market, beginning the redefinition of the sweetener industry. The first sale was more than just the distribution of a product—it was the moment Yummy Sweet® started to reshape how we perceive sugar-free sweetness.
The Mermaid as a Brand Symbol
The mermaid in the Yummy Sweet logo represents three core traits: allure, magic, and wisdom.
- Allure: The irresistible taste of our products keeps our customers coming back for more. Every bite and sip reminds them that Yummy Sweet is more than just a sweetener.
- Magic: Yummy Sweet’s unique ability to deliver fantastic, sugar-free sweetness without any aftertaste is what makes our products beloved by dieters and health-conscious consumers.
- Wisdom: We understand that life is too short for compromises. With Yummy Sweet, you don’t have to choose between delicious flavors and a healthy lifestyle – you can have both.
Future Directions
Yummy Sweet® is committed to making every sugar-free moment just as enjoyable as sugary alternatives. Our future goal is to create even more products that make choosing a healthy lifestyle more appealing due to their delicious taste, while continuing to offer delightful flavors—because no one should have to compromise on taste.